Here, the importance that SMEs, especially the Venezuelan, our interest, needs managers who understand the true source is the intelligence and talent of its workers, aspect that has been given little importance, wasting the human capital that is. Quality culture: total quality is the only scheme of administration and management which is based on the search for a harmonious and sustainable balance of the interests of everyone involved with the organization. For this reason, total quality has taken relevance and its scope is distributed to all the elements of the administrative system, from planning and throughout the operational processes and support. Even though in its origin total quality oriented only to the control of the process to ensure compliance with the product specifications, the introduction of a total quality management system must be associated to a review and where appropriate to the modification of systems organizational and human and all essential processes that make up the value chain. Unfortunately there are many Venezuelan SMEs who do not practise the culture of quality. In the article lack of strategies for Contreras this comments, that the Coninpyme program, is a technical assistance programme with support from the IDB which allows SMEs the possibility of raising the productivity, quality and competitiveness of enterprises through programmes of cost reduction and rationalization of processes in aspects such as: input savings, reduction of waste and physical space, decrease of defects and delivery time, compliance with measures of safety, maintenance of machinery and equipment, satisfaction of customers and employees, Constitution of associative structures, knowledge of the market and competition, sensitization towards the use of minimal ecological impact, foray into Internet technologies, service consultancy under cost sharing and preferential tariffs scheme by under the market. This program will allow SMEs to improve its quality culture. Quality control: refers to the control of the process by which ensures compliance with the specifications of the product, which must reach and exceed the expectations of customers.