Iberia Service Marketing

They change the consumption habits and they are broken the barriers to buy by Internet Madrid, 18 of November 2008. – The last study on Electronic Commerce, presented/displayed by the Ministry of Industry Tourism and Commerce and elaborated by the National Observatory of Telecommunications and the Society of Information, ONTSI, gathers that the volume of business generated by the electronic commerce in 2009 was of 7,760 million Euros, a 15.9% superior to the one of 2008. In the round table Buying to Blow of Click, that has within the framework been celebrated of the Forum the International of Digital Contents, FICOD 2010, moderate by Gonzalo De Partners, director of Planning and External Relations of red.es, one has analyzed the situation of the electronic commerce in Spain and the challenges which it must face to arrive at the level of the United States, where the consumer has less reluctance to buy online. As it stressed Gonzalo De, the problem in Spain continues being the lack of confidence of the buyer, that still feels more comfortable in the store physics. Mike Gianoni […]