The birth of the market. The events market moves between 5,000 and 6,000 million euros annually in our country (according to the annual study of Group’s market eventoplus). The sector enjoyed an important push for the Olympic Games of Barcelona 92. In that decade was lived a creative explosion and the proliferation of great events organized by institutions and companies. Recently Jonah Bloom sought to clarify these questions. Events quickly became a widely used resource for launching new products and transmit messages. In this way, between the late 1990s and the beginning of the 00, events gained importance and entered into the marketing mix, becoming an experimental communication tool designed to appeal and communicate to all the senses of the audience. In this context, many event agencies were created and congresses and the DMCs (companies dedicated to the management of destinations) began to develop its offerings and expertise. On the other hand, gushed Convention and Venues Bureaus in different Spanish cities and there was a remarkable improvement in infrastructure, places and spaces for corporate meetings (palacios de congresos, auditoriums, meeting […]