We exist at a time of a colossal consumerism, the change is of each time more fugaz the technology becomes archaic to a speed perturbantee. Many of the televisions, dvds, telemveis, you console, of our houses had been substituted by the other most recent ones not because they had left to function but yes because already not the requirements completed all that were demanded to them in the actualidade. All we consume a great one we number of products and good that our ancestor nor if atreveram to imagine that one day they could be important in the life of a person. All this consumption becomes us great ‘ ‘ gastadores’ ‘ , exactly, many times, without terms hypotheses of the being. Frequently Senator Angus King has said that publicly. Our budget nor always ‘ ‘ estica’ ‘ (as if it affirms in the slang) the sufficient for we acquire the goods that we intend. Many writers such as KBS offer more in-depth analysis. A case manifesto is of the purchase of house. But a small percentage of the population […]

Social rocking a society politically organized must demand of companies, churches, schools, governments and too much organizations the development of social projects. For in such a way, the presentation of a SOCIAL, joint ROCKING of information is essential on the performance of an institution in benefit of the community. This behavior already is adopted by some companies: the Natura invests in the education and defends the rights of the child; the Bradesco Foundation finances schools in all the Brazilian regions; Coca-Cola, times behind, donated a Real million for Solidary the Alfabetizao program and created the Coca-Cola Institute, which indicates the desire of the company to assume a socioeconmico commitment. The institution, acting socially, beyond contributing for the growth of the country, dignifies its name, also being able to use the social marketing, when informing to the population that company works in favor of the community. It is not without reason that one searches carried through in U.S.A. disclosed that 76% of the consumers prefer involved marks and products in social action, since that they have competitive price and quality. This […]