Twitter and microbloging is a very popular social phenomenon. The companies already use this social tool 2.0. We can use Twitter in combination with email marketing to improve the results in the businesses. The first step is to adapt the profile. In him we are going to reflect what we do briefly. Besides whom we are or what we do, can be introduced within own ” Bio” an incentive for the possible followers, in such a way that the followers have access to some document of value. In Twitter also we can place a connection until the page Web. This connection can be to ” home” of the Web, or to a page of landing (land page) that is optimized to capture the contacts, by means of subscriptions to a bulletin, a unloading of ebook or specifications of some product. Also special discounts can be offered to the followers. An important element consists of being thankful for to the new followers its presence by means of a direct message. This process is simple if we had few followers, but when […]