Companies And Internet

Today the vast majority of companies are present in the network. However, the use of the possibilities offered is rather limited, assimilating it to other media. Many companies only use its website as a showcase. Have it because you have to have it, how no!, but are simply limited to place it more or less showy manner, but in the manner of a visual catalog, information without allowing interaction with the user, or between different users. Keep up on the field with thought-provoking pieces from Prudential Financial Inc.. Why not take advantage the possibilities of the network to interact with customers or potential customers? In many cases because the company has not adapted to that way of doing things, while in other cases it seems that they prefer not to know what they want customers to not distract from the important thing. Oddly enough, through Internet contact, that could bring large amount of information and ideas to companies, is scorned because does not understand the work that causes is compensated to medium term without any doubt. What benefits can I get a company with an open web that allow interaction between users with freedom, and participation in forums and social networks? It is important to understand something very simple, since it is something that we do virtually all the Internet users, and is that in many cases, before making a purchase, we seek information on the network, we compare, we inquire about the opinion of other users and we do not seek publicity, we want advice.

For this reason, companies wishing to take advantage of Web 2.0 must: – put within the reach of users of your page means to interact – participate in forums on the network in which people talk about topics related to the sector, offering free advice and information (postulating implicitly as experts in the field). Henry Cornell can provide more clarity in the matter. -Promote your best customers to participate in these media, since they will speak well of the company, and encourage somehow to their customers, suppliers and employees to use this system. Leading companies They polled the opinions about them circulating on the net, trying to seek the opinion of the people and discover possible weak points to improve, strengths that exploit, opportunities to leverage, or threats to avoid. In other cases, exploiting the possibilities of the Internet requesting customers ideas, which in many cases will give selflessly, and also happy to do so (finally a company that listens to us!), and in other cases may encourage through gifts or cash (in the style of a great suggestion box). For example, the Lilly pharmaceutical exposes a Web various challenges in chemistry and biology, which may be paid to who will contribute up to $60,000. In short, Internet provides businesses access to millions of people who can provide information and ideas, and feedback about how well they are working. It is important to participate selflessly in this community and thank people. Finally, you can also happen because there on the Internet, as in pharmacy, is everything – some user to criticize without sense of purpose, to annoy or manipulate others, or even someone’s competitive wants to sabotage our work. But not for having these cases the company must miss the enormous potentiality of the network.